Branding Products & Tips During A Time of Crisis
Over the last couple of months or so, we have seen the direct and indirect impact that COVID-19 has had on the world. These times have been life-changing for nearly everyone, including businesses. Some have adapted while others have succumbed to the times. If you are curious about more ways you can work to keep your business afloat, then we have some tips to share. We at Fully Promoted Davie are a source of branding products known for our wholesale clothing Miami businesses use for their branded merchandise. Since this modern crisis has begun, however, we’ve made it our mission to help as many people as possible with the online supply of necessary resources like hand sanitizer and face masks. This has not only helped us keep others stocked with our retail and wholesale supplies but has also helped us stay on top of our game during these difficult days. There are other ways you can help keep your business running while also contributing to helping people through this crisis as well.
Brand Management During a CrisisThe current health pandemic is intimidating for many people, as it’s something that most of us have never experienced before. But the truth is that brands across the planet are feeling the impact, and we need to find ways to respond in order to keep our businesses running. The way to do this is by adapting to the crisis and looking for ways that you can contribute assistance to make the lives of everyone a little better. The question is how should you go about doing this? Some easy examples would be something like selling supplies or adapting to delivery-only services, but not every business is built to do this. It’s important to think outside the box and consider what kind of solutions you might be able to provide. Let’s take a look at a company that did just that—Chipotle. Chipotle was able to market its brand through the development of daily Zoom meetings that featured celebrity guests called “Chipotle Together.” This gave consumers something to do to keep in touch with the world and the media while also branding the Chipotle brand in the loop. As a result, Chipotle is getting a healthy flow of consumers and is able to keep its business alive.
Response Tips with Branding ProductsSo, you want to think of a way to incorporate your brand in some kind of solution to the COVID-19 crisis, but where do you start brainstorming? The important thing is to work in steps. While creating your branding solution, you’ll want to consider the following:
Is it Relevant?
- As you brainstorm ideas, ask yourself if this is something that’s relevant to the people in your area right now. What already exists and what gaps in our access to normal life are still unfilled?
Keep Yourself Up to Date
- The COVID-19 crisis is one that’s updating every day. Always stay up to date so that you can adapt your own strategies as the situation develops, such as lifted quarantines.
Know Your Brand
- At the end of the day, you need to decide what fits with your brand’s identity, but don’t be afraid to re-evaluate what your brand stands for if you feel you can enhance it to help more people. It’s all about figuring out what you can do to help.